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Automated Data Analysis

SCR with events

There are a variety of tools for measuring response times and response amplitudes. Perform measurements manually by selecting an area of data, or automatically over specified time periods or around the time of a trigger (pre- and post-trigger values). Measurement results can be automatically entered into a journal file for further analysis or displayed as a new graph channel. Advanced data reduction features perform automatic statistical measurements and multiple display modes allow users to view the data in a familiar format.

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small animal tail noninvasive blood pressure monitor

Sm. Animal Tail BP Monitor System

The NIBP250 small animal tail noninvasive blood pressure monitor is a stand-alone device to measure the blood pressure of small animals and has a touch screen LCD user interface to control the system and display the data. The monitor does not require a data acquisition system or computer to analyze the data, but can interface […]

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Integrating Eye Tracking Data with Neuromarketing Parameters

Hardware and software packages from BIOPAC allow commercial consumer marketing teams to easily combine precise eye tracking data with physiological data recording. Here are a few notable studies recording physiology with eye tracking data: Predicting Advertising Success: While neurophysiological methods have become increasingly popular to better understand marketing phenomena among academics and practitioners, the success of […]

ECG Recording and Neuromarketing

BIOPAC ECG solutions have been used in several research studies, including many that pertain to consumer behavior or neuromarketing. We have collected a few notable articles recording ECG in consumer research: Impact of Malevolent Business Practices: With information on potentially suspect business practices more widely available than ever, it is important to understand what this […]

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