Integrating Eye Tracking Data with Neuromarketing Parameters

Hardware and software packages from BIOPAC allow commercial consumer marketing teams to easily combine precise eye tracking data with physiological data recording. Here are a few notable studies recording physiology with eye tracking data: Predicting Advertising Success: While neurophysiological methods have become increasingly popular to better understand marketing phenomena among academics and practitioners, the success of […]

ECG Recording and Neuromarketing

BIOPAC ECG solutions have been used in several research studies, including many that pertain to consumer behavior or neuromarketing. We have collected a few notable articles recording ECG in consumer research: Impact of Malevolent Business Practices: With information on potentially suspect business practices more widely available than ever, it is important to understand what this […]

Consumer Research with BIOPAC EDA Solutions

BIOPAC EDA solutions have been used in several research studies, including many that pertain to consumer behavior or neuromarketing. We have collected a few notable publications detailing EDA data acquisition in the neuromarketing field: Auditory interfaces in commercial vehicles: In-vehicle auditory displays must be able to convey important safety and car notifications, such as check […]

BSL and Physiology Research

While the Biopac Student Lab is known as the “Gold Standard” in life science education, the hardware can also be used to perform physiology research. We have gathered a few citations highlighting this function of the MP36 System and BSL software: Microsaccades and Heartbeat: Microsaccades and slower components of fixational eye movements are known as […]

BIOPAC and Autism Research

BIOPAC solutions have been used in a variety of cognitive studies, many pertaining to autism research. We have collected a series of studies focusing on autism based research using BIOPAC systems: Discourse and fNIR: Since discourse is a commonly occurring communication act, it is a focus of treatment for individuals with cognitive communication disorders. Michael […]

New Citations—Brain-Body Interactions, Prospective Memory, PPT Evaluation

Brain-Body Interactions: While it is generally agreed that the brain influences the physiological condition of the body, it is unclear what areas of the brain affect the body differently. Christine C. Guo, et al showed that the behavioral variant of frontotemporal dementia (bvFTD) is associated with reduced baseline cardiac vagal tone and that it correlates […]

BIOPAC Founders Interview

California Biofeedback, THE NEWSLETTER OF THE BIOFEEDBACK SOCIETY OF CALIFORNIA, includes “An Interview with Alan Macy” that recounts the founding and growth of BIOPAC Systems, Inc. Click here to read the interview see newsletter pages 4 and 11; PDF pages 5 and 12 California Biofeedback ~ VOL. 30, No. 2

BIOPAC Solutions featured on “The Brain with David Eagleman”

Dr. Richard Tunney’s research with BIOPAC Systems were profiled in a recent episode of “The Brain with David Eagleman” on PBS. Episode 4 of the series investigated decision-making and the physiological factors that effect it. Dr. Tunney’s research is shown in the fourth section of the episode where he runs an experiment called the “Iowa Gambling […]

New Citations—Facial EMG, Shoulder Joint Abduction Angles, and Respiration and Seismocardiograms

Facial EMG vs Automatic Facial Coding: Arvid Kappas, Dennis Küster, Pasquale Dente, Christina Basedow tested whether facial EMG automatic coding of facial movement provided a reliable assessment of facial activity. The researchers tested 23 participants learning the association of Japanese characters and sounds in interaction. Subjects’ EDA and EMG data was recorded using BIOPAC EDA100C […]

Simulating Cerebral Hemodynamics Effects Onboard International Space Station

Before every important space flight precautions must be taken to ensure the astronauts’ safety. Beyond just ensuring that the space craft is secure, it is important to note any potential physiological changes that may occur in space. Researchers Marshall-Goebel et. Al investigated hypothesized alterations in cerebral hemodynamics could cause visual impairment and intracranial pressure in […]