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Eye Tracking Glasses

SMI Eye Tracking Glasses 2W with HD Scene Camera Now researchers can easily record, synchronize, and analyze biometric data and mobile eye tracking data during interactive tasks using SMI Eye Tracking Glasses 2 Wireless (ETG 2w) by SensoMotoric Instruments (SMI) BIOPAC wireless, wearable BioNomadix Logger, and BIOPAC AcqKnowledge software. The ETG 2w eye tracking glasses […]

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Integrating Eye Tracking Data with Neuromarketing Parameters

Hardware and software packages from BIOPAC allow commercial consumer marketing teams to easily combine precise eye tracking data with physiological data recording. Here are a few notable studies recording physiology with eye tracking data: Predicting Advertising Success: While neurophysiological methods have become increasingly popular to better understand marketing phenomena among academics and practitioners, the success of […]

ECG Recording and Neuromarketing

BIOPAC ECG solutions have been used in several research studies, including many that pertain to consumer behavior or neuromarketing. We have collected a few notable articles recording ECG in consumer research: Impact of Malevolent Business Practices: With information on potentially suspect business practices more widely available than ever, it is important to understand what this […]

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