Several methods can be used to score the number of electrodermal response (galvanic skin response) changes. In all cases, it is assumed that the EDA (GSR) signal was sampled in DC mode. This note describes post-acquisition scoring, but the same technique can be applied in real time using calculation channels.
See also: SCR Note.
BIOPAC recommends the following paper as an excellent reference for guidelines for EDA, GSR, EDR, SCL, and SCR:
Simple, portable, accurate, wireless This complete system provides acquisition and analysis of high fidelity wireless EEG plus ECG with the B-Alert X10 headset and sensor strips (1 small, 1 medium), plus AcqKnowledge software with powerful analysis tools, including automated scoring and reporting options, and B-Alert Cognitive State analysis software. The B-Alert X10 mobile-wireless EEG system delivers real-time measurements for a […]
Hardware and software packages from BIOPAC allow commercial consumer marketing teams to easily combine precise eye tracking data with physiological data recording. Here are a few notable studies recording physiology with eye tracking data: Predicting Advertising Success: While neurophysiological methods have become increasingly popular to better understand marketing phenomena among academics and practitioners, the success of […]
BIOPAC ECG solutions have been used in several research studies, including many that pertain to consumer behavior or neuromarketing. We have collected a few notable articles recording ECG in consumer research: Impact of Malevolent Business Practices: With information on potentially suspect business practices more widely available than ever, it is important to understand what this […]