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Neuromarketing – Eyetracking

Now scientific researchers,  commercial consumer marketing and neuroscience research teams, and behavioral psychologists  can quickly and easily obtain and analyze complete, precise eye tracking data and physiological data with hardware/software packages from BIOPAC.

Gain a complete, documented and detailed understanding of consumer behavior by combining eye tracking and key biometrics/physiological measurements. Use AcqKnowledge to process and analyze data from pupil tracking camera based systems to determine subject’s eye movement while looking at an advertisement, new layout, or environment. Record with fixed head, moveable head, HMD, or scene camera solutions from BIOPAC or import data from other eye tracking providers. AcqKnowledge also includes an automated SMI import feature that allows SMI eye tracking data to be seamlessly integrated with physiological data. Use AcqKnowledge tools to calculate movement, rate, direction, frequency, distance and velocity. Eye-tracking systems can be used simultaneously with other BIOPAC Research Systems to provide a complete physiological assessment.

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BIOPAC offers an array of eye tracking systems for Neuromarketing and Neuroeconomics applications. BIOPAC offers an array of eye tracking systems that are easily integrated with stimulus presentation, Virtual Reality environments, physiological monitoring, and other media. Combined with BIOPAC data acquisition systems and AcqKnowledge software, BIOPAC eye tracking systems provide extensive acquisition and analysis features that fully support complex experiments.

  • Synchronized eye tracking and physiological data
  • Mobile and portable systems available
  • Monocular and binocular systems
  • Fixed head or moveable systems
  • HMD mounted systems
  • Scene tracking systems

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Hardware Packages   |   Neuromarketing – Eyetracking

Hardware Bundles are complete solutions for the specified application. Choose your preferred platform and bundle, then click "Request Pricing" to request an estimate, add/remove items, or complete purchase. If you have questions about specific items, click through to the product web page for details and specifications, or contact your Local Sales contact.

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Fundamentals of Physiological Data Recording

Basic principles of physiological data collection covers fundamentals of data collection and equipment configuration equipment to help you refine experiment protocols and avoid costly missteps. Frazer Findlay, CEO of BIOPAC, discusses common mistakes with physiology recording and shares his secrets for collecting great data. Topics include: How to prep a subject and where to place electrodes; Which type of electrodes work for different body signals; Analog to Digital Conversion; Sample rates (correct vs. incorrect); Filtering; and Scaling and calibration.
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