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The NIBP250 small animal tail noninvasive blood pressure monitor is a stand-alone device to measure the blood pressure of small animals and has a touch screen LCD user interface to control the system and display the data. The monitor does not require a data acquisition system or computer to analyze the data, but can interface […]
Hardware and software packages from BIOPAC allow commercial consumer marketing teams to easily combine precise eye tracking data with physiological data recording. Here are a few notable studies recording physiology with eye tracking data: Predicting Advertising Success: While neurophysiological methods have become increasingly popular to better understand marketing phenomena among academics and practitioners, the success of […]
BIOPAC ECG solutions have been used in several research studies, including many that pertain to consumer behavior or neuromarketing. We have collected a few notable articles recording ECG in consumer research: Impact of Malevolent Business Practices: With information on potentially suspect business practices more widely available than ever, it is important to understand what this […]