Use Cases

Understand how your target audience responds

Key Insights Help You  Deliver What They Want

physiological measures of decision making

BIOPAC develops and supports scientific tools used around the world for a wide array of studies. We can help you get meaningful feedback for Product Development: testing ergonomics, user feedback, preference, single or group cases; Media: movies, plays, broadcasts, meetings, classroom; Sensory testing: flavors and fragrances; User experience: websites, application UI, games; Branding: corporate color schemes, planes, delivery vehicles, stores, uniforms, etc.; Menu display testing in fast-food stores, locations, etc.; Layouts and color schemes of stores; Price point; Promotional messaging; and more…
Review solutions for Consumer Behavior or a variety of other use case selections below, then reach out to start a discussion about your needs.

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  • Ensure product and messaging alignment
  • Test the consumer’s emotional response and align with the product and brand promise
  • Test the user experience with the packing
  • Shelf visibility testing – in-store and virtual
stressed man on couch
  • Test concepts with individuals and groups
  • Synchronize media delivery with physiological data, eye tracking, and video
  • Portable for in-home and remote tests
  • Larger group studies in-lab, theater, concert, and stadium settings
  • Identify consumer preferences before product release
  • Test product concepts earlier in the design process to avoid costly revisions
  • Gain a competitive advantage and release products you know your customers will buy
  • Compare messaging and identify emotional responses and behavioral changes
  • Ensure messaging is consistent with product and brand perception
  • Test large scale branding projects in the virtual world – store fronts, corporate livery, restaurant’s, etc.
  • Create highly-controlled virtual store layouts to test consumer responses
  • Eye track and collect physiological data while consumers browse
  • See how quickly people can locate target objects – identify frustration points and monitor workload and engagement levels
  • Test computer-driven price models
  • Identify consumer price point preferences
  • Understand the performance of the offer
  • Evaluate how value propositions influence buying decisions
  • Ergonomics
  • Test UI designs to gain insights into the user’s emotional response
  • Calculate time to complete tasks
  • Identify frustrations and potential sticking points during the experience
  • Understand the user’s experience from behavior, physiological responses & direct feedback
  • Scenario test and evaluate consumer responses
  • Assess cognitive load and engagement
  • Identify subtle consumer preferences
  • Taste and fragrance test in the virtual world – set the mood for the subject
  • Synchronized video and physiological data provide precise timing of response to stimulus
  • Monitor shared experience in real or virtual environments
  • Individualized and group metrics
  • Synchronized biometric feedback
  • Collect data as colleagues interact and complete their tasks
  • Improve performance and understand group dynamics
  • Adjust training per real-time metrics
  • Ergonomics
  • Cognitive State: workload, distraction
  • Area of Interest (AOI)
  • Synchronized video and biometric response
  • Analyze ergonomics & productivity
  • Simulate Disaster Management
  • Test Safety Engineering

Let’s talk about solutions
for your use case!

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Understand more about human behavior
and decision-making.

  • Assess objective & subjective metrics
  • Remote & Long-term data options
  • Physiological response data

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