Use Case | Multiparticipant Studies
Multiparticipant Studies| Use Case
Election Messaging
A political campaign needs to refine messaging for ads run in national broadcast markets to increase a candidate’s appeal across party affiliations and optimize votes.
The Challenge // Assess Candidate Favorability
- Increase national candidate’s voter appeal within and across party lines
- Assess platform messaging for effectiveness by party affiliation
- Optimize candidate’s messaging before buying ad time
The Research // Goals
- Measure participants’ response during campaign speech
- Compare responses by party affiliation from participants who identified as Democrat, Republican, or Independent
- Compare self-reported responses to messaging with objective physiological data
- Determine which messaging elicits the most favorable response in each affiliation
The Solution // Technology Options
- Wirelessly log facial EMG (fEMG) and Electrodermal Activity (EDA/GSR) as indicators of what participants like and dislike while they watch a candidate deliver a campaign speech
- Use logger ‘tap” option for participants to self-report like/dislike within messaging segments
- Tailor messaging based on like/dislike indicators to maximize appeal
- Synchronize video of participants with video of candidate
The Results
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- BioNomadix Logger Systems were used to wirelessly record facial muscle activity (EMG from the corrugator muscle) and hand sweat (EDA)
- AcqKnowledge software provided results for each participant as well as a composite of all participants
- Self-reported responses were compared to objective physiological data of arousal and pleasure
- Messaging was modified to optimize appeal across all affiliations
- Adjusted ads were run in national campaigns
Benefits
- Shared experience in real or virtual environments
- Individualized tracking
- Synchronized biometric feedback
Technology Options
B-Alert X-Series EEG & Cognitive States
EEG + AcqKnowledge
Facial Expression Analysis
fNIRS (attention, confusion, cognition, credibility assessment)
Related Use Cases
Consumer Product Development
Usability Studies
Workspace design
Product design
Other Industries
Consumer Electronics
Consumer Package Goods
Selected Citations
- Kraus, M. W., & Mendes, W. B. (2014). Sartorial symbols of social class elicit class-consistent behavioral and physiological responses: A dyadic approach. – PsycNET (apa.org. Journal of Experimental Psychology: General, 143(6), 2330. Social rank in human and nonhuman animals is signaled by a variety of behaviors and phenotypes. In this research, we examined whether a sartorial manipulation of social class would engender class-consistent behavior and physiology during dyadic interactions. BIOPAC Product: MP150
- Crowell, S. E., Baucom, B. R., Yaptangco, M., Bride, D., Hsiao, R., McCauley, E., & Beauchaine, T. P. (2014). Emotion dysregulation and dyadic conflict in depressed and typical adolescents: Evaluating concordance across psychophysiological and observational measures – ScienceDirect. Biological psychology, 98, 50-58. Many depressed adolescents experience difficulty in regulating their emotions. These emotion regulation difficulties appear to emerge in part from socialization processes within families and then generalize to other contexts. BIOPAC Product: MP150
- Peters, B. J., Overall, N. C., & Jamieson, J. P. (2014). Physiological and cognitive consequences of suppressing and expressing emotion in dyadic interactions – ScienceDirect. International Journal of Psychophysiology, 94(1), 100-107. Engaging in emotional suppression typically has negative consequences. However, relatively little is known about response-focused emotion regulation processes in dyadic interactions. BIOPAC Product: MP150
- McKillop, H. N., & Connell, A. M. (2018). Physiological linkage and affective dynamics in dyadic interactions between adolescents and their mothers – McKillop – 2018 – Developmental Psychobiology – Wiley Online Library. Developmental psychobiology, 60(5), 582-594. This study examined physiological linkage (specifically, linkage in respiratory sinus arrhythmia; RSA) between parents and youth (aged 11–17) across conflict and fun activity discussion tasks. BIOPAC Product: MP150
- Cutajar, L., Falzon, O., Mizzi, A., Swaine, I., Springett, K., & Mizzi, S. (2018, July). A Novel Method to Determine Dynamic Temperature Trends Applied to In-Shoe Temperature Data During Walking | IEEE Conference Publication | IEEE Xplore. In 2018 40th Annual International Conference of the IEEE Engineering in Medicine and Biology Society (EMBC) (pp. 3958-3961). IEEE. Body temperature is one of the fundamental measures considered in the assessment of health and well-being, with various medical conditions known to give rise to abnormal changes in temperature. BIOPAC Product: MP150
- Antonenko, P., Paas, F., Grabner, R., & Van Gog, T. (2010). Using Electroencephalography to Measure Cognitive Load | SpringerLink. Educational Psychology Review, 22(4), 425-438. Application of physiological methods, in particular electroencephalography (EEG), offers new and promising approaches to educational psychology research. BIOPAC Product: AcqKnowledge
- Khoshnejad, M., Martinu, K., Grondin, S., & Rainville, P. (2016). The delayed reproduction of long time intervals defined by innocuous thermal sensation | SpringerLink. Experimental brain research, 234(4), 1095-1104. The presence of discrete events during an interval to be estimated generally causes a dilation of perceived duration (event-filling effect). Here, we investigated this phenomenon in the thermal modality using multi-seconds (19 s) innocuous cool stimuli that were either constant (continuous interval) or fluctuating to create three discrete sensory events (segmented interval). BIOPAC Product: MP150
- Ferrer, E., & Helm, J. L. (2013). Dynamical systems modeling of physiological coregulation in dyadic interactions. International journal of psychophysiology, 88(3), 296-308. In this paper, we used a dynamical systems approach to examine the interrelations of the physiological signals in dyadic interactions. BIOPAC Product: TSD201
- Woltering, S., Lishak, V., Elliott, B., Ferraro, L., & Granic, I. (2015). Dyadic attunement and physiological synchrony during mother-child interactions: An exploratory study in children with and without externalizing behavior problems. Journal of Psychopathology and Behavioral Assessment, 37(4), 624-633. We investigated whether synchrony at a physiological level (i.e., real-time correspondence of biological indices between two individuals) related to observed levels of dyadic attunement (i.e., levels of connectedness, joint attention, and reciprocity), and whether these measures could distinguish between mother-child dyads with and without clinical levels of externalizing behavioral problems. BIOPAC Product: MP150
- Messina, I., Sabatini, S., & Sambin, M. Dyadic Physiological Concordance, Empathy and Countertransference in Simulation of Psychotherapy Sessions. In the present study, we used the interpersonal physiology approach based on the simultaneous measurement of electrodermal (EDA) psychological activation in individuals that are interacting. BIOPAC Product: MP150 & AcqKnowledge
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