Use Case | Product Development
Product Development | Use Case
Benefits
- Identify consumer preferences before product release
- Improve product adoption
- Avoid costly revisions because of research oversights
- Test product concepts earlier in the design process with VR
- Gain a competitive advantage and release products you know your customers will buy
Selected Citations
- Beyts, C., Chaya, C., Dehrmann, F., James, S., Smart, K., & Hort, J. (2017). A comparison of self-reported emotional and implicit responses to aromas in beer. Food quality and preference, 59, 68-80. In this study physiological response and facial expression along with self-reported emotional response and conventional hedonic liking measures towards a range of pleasant, unpleasant and neutral aromas within beer were evaluated. BIOPAC Product: MP150
- Greene, S., Thapliyal, H., & Caban-Holt, A. (2016). A Survey of Affective Computing for Stress Detection: Evaluating technologies in stress detection for better health | IEEE Journals & Magazine | IEEE Xplore. IEEE Consumer Electronics Magazine, 5(4), 44-56. As we become more aware of the connection between emotional states and physical health, affective computing continues to rise as a field of interest. Affective computing uses both hardware and software technology to detect the affective state of a person. BIOPAC Product: MP150
- Ishihara, S., Nagamachi, M., & Ishihara, K. (2014, June). Electronic Product Development with Kansei Engineering/Kansei Ergonomics. In KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13 (No. 100, pp. 1385-1395). Linköping University Electronic Press. Successful products cannot be made with only ergonomic considerations, and Kansei engineering provides eloquent answers to the problems that arise. In this paper, we report Kansei ergonomics process of electronic products, shaver, and washer-dryer from SANYO electronics. BIOPAC Product: MP30
- Watanabe, M., & Nakanishi, M. (2014). Elucidation of the Mechanism Forming Attachment for Products and Services: Physiopsychologically Evaluating the Emotion of Attachment. 대한인간공학회 학술대회논문집, 173-178. “Usability” while a product or service is in active use is the main focus of the design process. However, it is getting difficult to measure the value of products and services only considering usability because so many of them have high usability these days. BIOPAC Product: MP150
- Kim, J., Bouchard, C., Ryu, H., Omhover, J. F., & Aoussat, A. (2012). Emotion finds a way to users from designers: assessing product images to convey designer’s emotion. Journal of Design Research, 10(4), 307-323. Along with a growing interest in emotional design and pleasurable products, it is necessary to understand how designers are able to maintain emotional impacts of their design solutions throughout the design process, and how these solutions can find a way to evoke the intended emotional feeling of the users. BIOPAC Product: MP150
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