Use Case | Price Perception
Price Perception| Use Case Citations
Your colleagues are using BIOPAC and publishing research on Price Perception—see a sample of citations below.
Benefits
- Test computer driven price models
- Identify consumer price point preferences
- Understand the performance of the offer
Technology Options
BioShirt wireless, wearable ECG and Respiration
B-Alert X-Series EEG & Cognitive States
Facial Expression Analysis
fNIRS Optical Brain Imaging
Stimulus Presentation
Subjective Feedback – tapping, button, slider, audio
Related Use Cases
Communications
Other Industries
Consumer Packaged Goods
Product Development
Selected Citations
- Khooshabeh, P., De Melo, C., Volkman, B., Gratch, J., Blascovich, J., & Carnevale, P. (2013). Negotiation strategies with incongruent facial expressions of emotion cause cardiovascular threat. In Proceedings of the Annual Meeting of the Cognitive Science Society (Vol. 35, No. 35). Affect is important in motivated performance situations such as negotiation. Longstanding theories of emotion suggest that facial expressions provide enough information to perceive another person’s internal affective state. BIOPAC Product: MP150
- Isabella, G. (2015). Hedonic and utilitarian purchases and construal level theory in the perception of… (usp.br). Consumers make purchasing decisions every day. Among their purchases, consumers shop for hedonic and utilitarian products. In general, hedonic consumption is related to fun, pleasure, excitement, fantasy, experimental situations, or sensual pleasure. BIOPAC Product: MP150
- Bishop, M., Fiolkowski, P., Conrad, B., Brunt, D., & Horodyski, M. (2006). Athletic Footwear, Leg Stiffness, and Running Kinematics (nih.gov). Journal of athletic training, 41(4), 387. The leg acts as a linear spring during running and hopping and adapts to the stiffness of the surface, maintaining constant total stiffness of the leg-surface system. Introducing a substance (eg, footwear) may affect the stiffness of the leg in response to changes in surface stiffness. BIOPAC Product: MP150
- Ishihara, S., Nagamachi, M., & Ishihara, K. (2014, June). Electronic Product Development with Kansei Engineering/Kansei Ergonomics. In KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13 (No. 100, pp. 1385-1395). Linköping University Electronic Press. Successful products cannot be made with only ergonomic considerations, and Kansei engineering provides eloquent answers to the problems that arise. BIOPAC Product: MP150
- Khooshabeh, P., Lin, R., de Melo, C., Gratch, J., Ouimette, B., & Blascovich, J. (2016). Neurophysiological Effects of Negotiation Framing. In CogSci. In this study, we manipulated gain/loss framing context during a simulated negotiation between a human user and a virtual agent. Task instructions placed users either in a loss or gain framed context, such that those in the loss frame had to minimize expenses whereas those in the gain frame had to maximize profits. BIOPAC Product: MP150
- Kraus, M. W., & Mendes, W. B. (2014). Sartorial symbols of social class elicit class-consistent behavioral and physiological responses: A dyadic approach. – PsycNET (apa.org). Journal of Experimental Psychology: General, 143(6), 2330. Social rank in human and nonhuman animals is signaled by a variety of behaviors and phenotypes. In this research, we examined whether a sartorial manipulation of social class would engender class-consistent behavior and physiology during dyadic interactions. BIOPAC Product: MP150
- Van Beest, I., & Scheepers, D. (2013). Challenge and threat responses to anger communication in coalition formation – ScienceDirect. Journal of Economic Psychology, 38, 50-57. Research on multiparty negotiation has investigated how parties form coalitions to secure payoffs but has not assessed the underlying self-regulatory and physiological principles. BIOPAC Product: AcqKnowledge
- Brawner, K. W., & Goldberg, B. S. (2012, June). Real-Time Monitoring of ECG and GSR Signals during Computer-Based Training | SpringerLink. In International Conference on Intelligent Tutoring Systems (pp. 72-77). Springer, Berlin, Heidelberg. The potential of Intelligent Tutoring Systems (ITSs) to influence learning may be greatly enhanced by the tutor’s ability to accurately assess the student’s state in real-time and then use this state as a basis to provide timely feedback or alter the instructional content. BIOPAC Product: BioNomadix
- Thorson, K. R., & West, T. V. (2018). Physiological linkage to an interaction partner is negatively associated with stability in sympathetic nervous system responding – ScienceDirect. Biological psychology, 138, 91-95. Recent work has demonstrated that people can be influenced by the physiological states of their interaction partners, showing physiological linkage to them from one moment to the next. BIOPAC Product: MP150
- Choi, A., Melo, C. D., Woo, W., & Gratch, J. (2012). Affective engagement to emotional facial expressions of embodied social agents in a decision‐making game – Choi – 2012 – Computer Animation and Virtual Worlds – Wiley Online Library. Computer Animation and Virtual Worlds, 23(3-4), 331-342. Previous research illustrates that people can be influenced by the emotional displays of computer‐generated agents. What is less clear is if these influences arise from cognitive or affective process (i.e., do people use agent displays as information or do they provoke user emotions). BIOPAC Product: MP150
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