Hardware and software packages from BIOPAC allow commercial consumer marketing teams to easily combine precise eye tracking data with physiological data recording. Here are a few notable studies recording physiology with eye tracking data:
Predicting Advertising Success: While neurophysiological methods have become increasingly popular to better understand marketing phenomena among academics and practitioners, the success of these methods are under researched. Venkatraman, et al used unique experimental protocols to assess responses to 30-second television ads. BIOPAC BioNomadix wireless physiology systems were integrated with Eye Tracking data while the system recorded skin conductance, HRV, and respiration. Read the advertising success paper here.
Emotional Experiences of Online Shopping: E-commerce websites need to satisfy customers’ emotional needs in order to successfully capture their sale. Fu Guo, et al proposed a multimodal measurement method to effectively measure users’ emotions and therefore inform what creates more emotionally effective webpages. Their multimodal method included physiological measurements from a BIOPAC MP System and integrated Eye Tracking with an SMI system as participants looked through webpages. Find the full online shopping experiment here.
Green Air Travel: Carbon offsetting is a way to reduce emissions from planes during air travel, but consumers are unaware of this method, making airline companies slow to adopt it. Nazila Babakhani, et al performed a study to develop new communication methods for carbon offsetting and create an effective social marketing campaign. Participants viewed the various communication messages and had their EDA recorded using a BIOPAC Research System with EDA amplifiers which was integrated with an Eye Tracking system. Find the full green air travel study here.
For more about Neuromarketing solutions, visit the BIOPAC application page.
Use to measure clench force in the MRI; clench force range 0-50 kgf. The lightweight, ergonomically designed transducer provides direct readings in kilograms or pounds. Use in isolation or combine with EMG recordings for in-depth studies of muscular activity. The isometric design improves experiment repeatability and accuracy. The TSD121B-MRI has an 8 meter cable terminated for connection […]
View AllDiscovering and understanding what motivates humans to produce better results has intrigued many researchers. Many researchers have explored the psychophysiological processes that drive our behavior. Here are some recent studies that have used BIOPAC systems to research motivation… Motivation and Pleasure Deficits Undermine the Benefits of Social Affiliation in Psychosis. Blanchard, J. J., Smith, J. […]
Eye tracking technology has come a long way and has enabled researchers to conduct mobile experiments and track participants in real world scenarios. These featured studies demonstrate some of the use cases for mobile eye tracking technology. Here are some recent studies that have used BIOPAC systems for eye tracking research… Drivers’ gaze patterns when resuming […]
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