BIOPAC® Systems, Inc. Logo

Integrating Eye Tracking Data with Neuromarketing Parameters

BioShirt wireless ECG and respiration with added EDA and Eye TrackingHardware and software packages from BIOPAC allow commercial consumer marketing teams to easily combine precise eye tracking data with physiological data recording. Here are a few notable studies recording physiology with eye tracking data:

Predicting Advertising Success: While neurophysiological methods have become increasingly popular to better understand marketing phenomena among academics and practitioners, the success of these methods are under researched. Venkatraman, et al used unique experimental protocols to assess responses to 30-second television ads. BIOPAC BioNomadix wireless physiology systems were integrated with Eye Tracking data while the system recorded skin conductance, HRV, and respiration. Read the advertising success paper here.

Emotional Experiences of Online Shopping: E-commerce websites need to satisfy customers’ emotional needs in order to successfully capture their sale. Fu Guo, et al proposed a multimodal measurement method to effectively measure users’ emotions and therefore inform what creates more emotionally effective webpages. Their multimodal method included physiological measurements from a BIOPAC MP System and integrated Eye Tracking with an SMI system as participants looked through webpages. Find the full online shopping experiment here.

Green Air Travel: Carbon offsetting is a way to reduce emissions from planes during air travel, but consumers are unaware of this method, making airline companies slow to adopt it. Nazila Babakhani, et al performed a study to develop new communication methods for carbon offsetting and create an effective social marketing campaign. Participants viewed the various communication messages and had their EDA recorded using a BIOPAC Research System with EDA amplifiers which was integrated with an Eye Tracking system. Find the full green air travel study here.

For more about Neuromarketing solutions, visit the BIOPAC application page.

Spotlight On
Smart Center controller, 2-3 wireless transmitters & AcqKnowledge plus case

Smart Center | Stand-alone BioNomadix Wireless Systems

Smart Center Stand-alone, Portable Wireless Physiology Systems Smart Center Essentials entry-level system includes a Smart Center Device (BN-SMART with USB power cable), 2 or 3 Transmitters (BN-xxx-T with chargers); AcqKnowledge for Smart Center, and a case. Smart Center Enhanced adds a Logger (BN-LOGGER) and Basic Scripting License (ACK100W-BAS) to the Smart Center Device (BN-SMART with powercable), 3 […]

View All
Latest News

New Citations | Research in Motion

Physiological researchers been studying the lower body through examining impacts of training, movement instruction, and innovative research measurements on an individual’s well being. The following articles represent recent developments in physiological research, moving our understanding of lower limbs and the body as a whole forward, one step at a time. The Importance of Form Improper […]

New Citations | Computer-Human Interaction

Technology is more interactive in a multitude of contexts, from completing tasks at work, looking for help online, to leisurely activities like news and video streaming. Understanding how to improve interaction between humans and computers can hold benefits in multiple situations. The following are recent human-computer interaction (HCI) studies. The Eyes Have It Nasser et al. […]

Read All
Request a Demonstration
Request a Demonstration