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Integrating Eye Tracking Data with Neuromarketing Parameters

BioShirt wireless ECG and respiration with added EDA and Eye TrackingHardware and software packages from BIOPAC allow commercial consumer marketing teams to easily combine precise eye tracking data with physiological data recording. Here are a few notable studies recording physiology with eye tracking data:

Predicting Advertising Success: While neurophysiological methods have become increasingly popular to better understand marketing phenomena among academics and practitioners, the success of these methods are under researched. Venkatraman, et al used unique experimental protocols to assess responses to 30-second television ads. BIOPAC BioNomadix wireless physiology systems were integrated with Eye Tracking data while the system recorded skin conductance, HRV, and respiration. Read the advertising success paper here.

Emotional Experiences of Online Shopping: E-commerce websites need to satisfy customers’ emotional needs in order to successfully capture their sale. Fu Guo, et al proposed a multimodal measurement method to effectively measure users’ emotions and therefore inform what creates more emotionally effective webpages. Their multimodal method included physiological measurements from a BIOPAC MP System and integrated Eye Tracking with an SMI system as participants looked through webpages. Find the full online shopping experiment here.

Green Air Travel: Carbon offsetting is a way to reduce emissions from planes during air travel, but consumers are unaware of this method, making airline companies slow to adopt it. Nazila Babakhani, et al performed a study to develop new communication methods for carbon offsetting and create an effective social marketing campaign. Participants viewed the various communication messages and had their EDA recorded using a BIOPAC Research System with EDA amplifiers which was integrated with an Eye Tracking system. Find the full green air travel study here.

For more about Neuromarketing solutions, visit the BIOPAC application page.

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BioShirt wireless ECG and respiration

BioNomadix BioShirt

Smart shirt simultaneously acquires ECG and Respiration data while subjects roam freely The lightweight, comfortable BioNomadix BioShirt contains a respiration sensor and fabric electrodes to wirelessly record both respiration and ECG while ambulatory subjects move freely and perform tasks in short or long-term studies, in the lab, or in the real world. The shirt connects to a wireless BioNomadix BN-RSPEC Respiration […]

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T4 Conference Poster Presentations

Research posters presented at BIOPAC’s T4 physiology conference (Tools, Trends,  Techniques, and Technology) exhibited leading physiological research utilizing BIOPAC’s technology. Research posters presented unique advances in neuromarketing and health research. The T4 conference, held at UCSB Monday, July 24, 2017 through Wednesday, July 26, 2017, showcased the latest trends in the Tech industry’s physiological research. […]

BIOPAC on Good Morning America | Anxiety and Excessive Cell Phone Use

ABC News | Good Morning America | Excessive Cell Phone Use JULY 31, 2017 | Excessive cell phone use may cause anxiety, experts warn BIOPAC user Nancy A. Cheever, Ph.D. from California State University, Dominguez Hills was featured on Good Morning America. Her study investigated whether spending too much time on your phone may be causing people to feel […]

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