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Integrating Eye Tracking Data with Neuromarketing Parameters

BioShirt wireless ECG and respiration with added EDA and Eye TrackingHardware and software packages from BIOPAC allow commercial consumer marketing teams to easily combine precise eye tracking data with physiological data recording. Here are a few notable studies recording physiology with eye tracking data:

Predicting Advertising Success: While neurophysiological methods have become increasingly popular to better understand marketing phenomena among academics and practitioners, the success of these methods are under researched. Venkatraman, et al used unique experimental protocols to assess responses to 30-second television ads. BIOPAC BioNomadix wireless physiology systems were integrated with Eye Tracking data while the system recorded skin conductance, HRV, and respiration. Read the advertising success paper here.

Emotional Experiences of Online Shopping: E-commerce websites need to satisfy customers’ emotional needs in order to successfully capture their sale. Fu Guo, et al proposed a multimodal measurement method to effectively measure users’ emotions and therefore inform what creates more emotionally effective webpages. Their multimodal method included physiological measurements from a BIOPAC MP System and integrated Eye Tracking with an SMI system as participants looked through webpages. Find the full online shopping experiment here.

Green Air Travel: Carbon offsetting is a way to reduce emissions from planes during air travel, but consumers are unaware of this method, making airline companies slow to adopt it. Nazila Babakhani, et al performed a study to develop new communication methods for carbon offsetting and create an effective social marketing campaign. Participants viewed the various communication messages and had their EDA recorded using a BIOPAC Research System with EDA amplifiers which was integrated with an Eye Tracking system. Find the full green air travel study here.

For more about Neuromarketing solutions, visit the BIOPAC application page.

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B-Alert Wireless EEG with AcqKnowledge plus Cognitive State Software

Simple, portable, accurate, wireless This complete system provides acquisition and analysis of high fidelity wireless EEG plus ECG with the B-Alert X10 headset and sensor strips (1 small, 1 medium), plus AcqKnowledge software with powerful analysis tools, including automated scoring and reporting options, and B-Alert Cognitive State analysis software. The B-Alert X10 mobile-wireless EEG system delivers real-time measurements for a […]

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Integrating Eye Tracking Data with Neuromarketing Parameters

Hardware and software packages from BIOPAC allow commercial consumer marketing teams to easily combine precise eye tracking data with physiological data recording. Here are a few notable studies recording physiology with eye tracking data: Predicting Advertising Success: While neurophysiological methods have become increasingly popular to better understand marketing phenomena among academics and practitioners, the success of […]

ECG Recording and Neuromarketing

BIOPAC ECG solutions have been used in several research studies, including many that pertain to consumer behavior or neuromarketing. We have collected a few notable articles recording ECG in consumer research: Impact of Malevolent Business Practices: With information on potentially suspect business practices more widely available than ever, it is important to understand what this […]

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