BIOPAC® Systems, Inc. Logo

Integrating Eye Tracking Data with Neuromarketing Parameters

BioShirt wireless ECG and respiration with added EDA and Eye TrackingHardware and software packages from BIOPAC allow commercial consumer marketing teams to easily combine precise eye tracking data with physiological data recording. Here are a few notable studies recording physiology with eye tracking data:

Predicting Advertising Success: While neurophysiological methods have become increasingly popular to better understand marketing phenomena among academics and practitioners, the success of these methods are under researched. Venkatraman, et al used unique experimental protocols to assess responses to 30-second television ads. BIOPAC BioNomadix wireless physiology systems were integrated with Eye Tracking data while the system recorded skin conductance, HRV, and respiration. Read the advertising success paper here.

Emotional Experiences of Online Shopping: E-commerce websites need to satisfy customers’ emotional needs in order to successfully capture their sale. Fu Guo, et al proposed a multimodal measurement method to effectively measure users’ emotions and therefore inform what creates more emotionally effective webpages. Their multimodal method included physiological measurements from a BIOPAC MP System and integrated Eye Tracking with an SMI system as participants looked through webpages. Find the full online shopping experiment here.

Green Air Travel: Carbon offsetting is a way to reduce emissions from planes during air travel, but consumers are unaware of this method, making airline companies slow to adopt it. Nazila Babakhani, et al performed a study to develop new communication methods for carbon offsetting and create an effective social marketing campaign. Participants viewed the various communication messages and had their EDA recorded using a BIOPAC Research System with EDA amplifiers which was integrated with an Eye Tracking system. Find the full green air travel study here.

For more about Neuromarketing solutions, visit the BIOPAC application page.

Spotlight On
Ventilator Validation Kit

Ventilator Validation and Test Equipment

The Ventilator Validation Kit supports new prototype development, existing design validation for production testing, mobile field testing and verification, and other uses where accurate pressure and flow measurements are critical. The Ventilator Validation Kit provides ventilator manufacturers and prototype developers with a complete solution for validating new medical/hospital-grade ventilator products intended for human use. The VVK100-SYS includes […]

View All
Latest News

BIOPAC Systems Helps STARK Industries Launch VITAL Ventilator for NASA JPL

BIOPAC’s ventilator testing equipment and expertise supports STARK Industries’ effort to manufacture, validate, and test NASA JPL’s VITAL Ventilators Goleta, California – June 16, 2020 BIOPAC Systems, Inc. announced a partnership with STARK Industries, LLC to provide ventilator validation and testing equipment for the mass production of ventilators. STARK Industries was awarded a global license […]

New Citations | Go Inside with Imaging Solutions from BIOPAC!

Physiological Lung Testing in the MRI to Find Damage from Military Deployments Our military veterans who served overseas in the middle east often come home with scars both seen and unseen. For some vets, unfortunately, these scars can take the form of lung damage sustained due to sandstorms, burn pits, and other high toxicity situations apparent […]

Read All
Request a Demonstration
Request a Demonstration