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Integrating Eye Tracking Data with Neuromarketing Parameters

BioShirt wireless ECG and respiration with added EDA and Eye TrackingHardware and software packages from BIOPAC allow commercial consumer marketing teams to easily combine precise eye tracking data with physiological data recording. Here are a few notable studies recording physiology with eye tracking data:

Predicting Advertising Success: While neurophysiological methods have become increasingly popular to better understand marketing phenomena among academics and practitioners, the success of these methods are under researched. Venkatraman, et al used unique experimental protocols to assess responses to 30-second television ads. BIOPAC BioNomadix wireless physiology systems were integrated with Eye Tracking data while the system recorded skin conductance, HRV, and respiration. Read the advertising success paper here.

Emotional Experiences of Online Shopping: E-commerce websites need to satisfy customers’ emotional needs in order to successfully capture their sale. Fu Guo, et al proposed a multimodal measurement method to effectively measure users’ emotions and therefore inform what creates more emotionally effective webpages. Their multimodal method included physiological measurements from a BIOPAC MP System and integrated Eye Tracking with an SMI system as participants looked through webpages. Find the full online shopping experiment here.

Green Air Travel: Carbon offsetting is a way to reduce emissions from planes during air travel, but consumers are unaware of this method, making airline companies slow to adopt it. Nazila Babakhani, et al performed a study to develop new communication methods for carbon offsetting and create an effective social marketing campaign. Participants viewed the various communication messages and had their EDA recorded using a BIOPAC Research System with EDA amplifiers which was integrated with an Eye Tracking system. Find the full green air travel study here.

For more about Neuromarketing solutions, visit the BIOPAC application page.

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Eye Tracking Glasses

SMI Eye Tracking Glasses 2W with HD Scene Camera Now researchers can easily record, synchronize, and analyze biometric data and mobile eye tracking data during interactive tasks using SMI Eye Tracking Glasses 2 Wireless (ETG 2w) by SensoMotoric Instruments (SMI) BIOPAC wireless, wearable BioNomadix Logger, and BIOPAC AcqKnowledge software. The ETG 2w eye tracking glasses […]

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BIOPAC Ranked #1 for Physiology Experiments by HAPS Members

The Human Anatomy & Physiology Society (HAPS) found that BIOPAC’s Student Lab System (BSL) and AcqKnowledge software were the number one ranked data acquisition and analysis systems for physiology experiments performed in introductory A&P labs. According to HAPS surveys conducted in 2013 and 2016, BIOPAC products are used and preferred by members in more labs than […]

Integrating Eye Tracking Data with Neuromarketing Parameters

Hardware and software packages from BIOPAC allow commercial consumer marketing teams to easily combine precise eye tracking data with physiological data recording. Here are a few notable studies recording physiology with eye tracking data: Predicting Advertising Success: While neurophysiological methods have become increasingly popular to better understand marketing phenomena among academics and practitioners, the success of […]

Read All
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