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Neuromarketing and Neuroeconomics

Research-Quality Data for Neuromarketing & Neuroeconomics Applications

Wired, wireless, fMRI, group & remote logging options available

Record psychophysiological signals to study consumers' sensorimotor, cognitive, and affective responses

SMI eye tracking glasses easily integrate with the BioNomadix Logger

Psychophysiological Signals for Consumer Studies

Now researchers in consumer neuroscience can quickly and easily uncover factors driving consumers’ attitudes and behavior with integrated solutions from BIOPAC. Record and analyze a variety of psychophysiological signals for Neuromarketing and Neuroeconomics applications that require a study of consumers’ sensorimotor, cognitive, and affective response to marketing stimuli or decision making tasks and synchronize this data with complete eye tracking data. BIOPAC offers complete solutions for Neuromarketing, Consumer Neuroscience, and Neuroeconomics applications when recording physiological signals almost anywhere, including: the lab, during fMRI, a workplace environment, virtual reality scenarios, in a subject’s home, or for truly mobile applications where long-term monitoring is required. Video the subject(s) and have fully synchronized physiological data, then replay the video and see what the subject was doing at key points during a recording session. Record and synchronize GPS with physiological data to better understand subject lifestyles. BIOPAC provides a wide range of recording options and complete systems to ensure quality data while collecting it in a comfortable and unobtrusive manner.

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Integrated Eye Tracking & Physiological Signals

Complete, mobile packages that easily synchronize eye tracking and physiological data

Research-grade equipment for neuromarketing applications

Obtain the high-quality data needed for valid results

Mobile Subjects

Choose from a variety of wireless systems to record physiological signals on mobile subjects in a lab environment or out in the real world.

Application Starter Hardware  

Hardware Packages   |   Neuromarketing and Neuroeconomics

Hardware Bundles are complete solutions for the specified application. Choose your preferred platform and bundle, then click "Request Pricing" to request an estimate, add/remove items, or complete purchase. If you have questions about specific items, click through to the product web page for details and specifications, or contact your Local Sales contact.

Wired

Wireless

MRI

Details

B-Alert X10 Wireless EEG System


Decision Making & Brain Response to Stimuli

Use EEG or fNIR to examine responses to stimuli or decision making tasks in the brain. Real-time EEG analysis options allow you to understand the subject’s cognitive state and gauge their level of engagement, workload and drowsiness while performing a task, watching a presentation, or participating in a consumer test situation.

Physiological Responses Neuromarketing

Physiological Responses, Stress & Arousal
Record and examine changes in ECG/Heart Rate, skin conductance level (EDA/GSR), respiration, facial EMG, and more to gather a wider range of biometrics to record and measure responses to specific stimuli.

Neuromarketing eyetracking

Eye Tracking
Combine eye tracking data with other physiological variables to better understanding of the subject’s emotional response to certain types of stimulation…what are they really looking at when they have a certain physiological response.

BIOPAC Camera Systems

Subject Monitoring 
The entire experimental procedure is easily videoed (single or multi subject camera options) and fully synchronized with the physiological data so you will always know exactly what the subject was doing when you review the data.

 BIOPAC Neuromarketing Analysis

Dozens of Analysis Options
BIOPAC’s AcqKnowledge software includes a wide range of automated analysis routines to measure, score, and output experiment results seamlessly. Automatically measure and report results to specific stimuli as they were presented to the subject and classify specific and non specific response events.

Learn More—BIOPAC provides complete Neuromarketing and Neuroeconomics Solutions for:

In Lab Assessments

B-Alert for Neuromarketing

Use wired or wireless systems to record a variety of physiological responses (ECG, HR, EDA, Respiration, EEG, etc.) to discrete stimuli, group interactions, or other lab studies.

Mobile Subjects – wireless EEG and physiological signals

mobile subjects neuromarketing

Choose from a variety of wireless systems to record physiological signals on mobile subjects in a lab environment or out in the real world. Choose to stream data live, or record up to 32-channels of logged biopotential data.

Environment Simulations – shopping aisle, office layout, boardroom etc.

Neuromarketing environments

Create immersive environments and monitor subjects as they interact with products, people, and/or their environment. Track physiological signals, eye movement, and more. Monitor one or multiple subjects using camera systems.

Long-term activity studies/data logging

Long-term activity studies

Monitor subjects in their home environments over multiple hours or days. Use BioHarness to record ECG, respiration, and movement, or record and log up to 32-channels of biopotential data. Look at overall activity levels and physiological responses to different daily activities.

fMRI Studies & fNIR Studies

fMRI and imaging studies

Record physiological data from subjects in the fMRI using BIOPAC’s MRI line of equipment.  Prefrontal cortex activity can also be measured both in the lab, or wirelessly in a controlled environment using fNIR systems.

Advanced Features Spotlight

wireless physiology logger

Neuromarketing - Data Logging

To record subjects in their home environments or environmental simulations for neuromarketing/neuroeconomics research, choose one of BIOPAC's powerful data logging systems to capture and analyze More...

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Neuromarketing - Virtual Reality

Virtual Reality Immersive Solutions with Physiology Data Synchronize VR events with physiological response data Create virtual worlds that are impossible or prohibitively expensive in the More...

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Neuromarketing - Facial EMG

Record and analyze facial EMG to monitor a subject's response to stimuli, conversation, or advertisements. BIOPAC offers a variety of solutions to record facial surface EMG (sEMG) More...

EDA

Neuromarketing - Skin Conductance Response (EDA)

Measure the skin conductance level (SCL) and skin conductance response (SCR) as they vary with sweat gland (eccrine) activity due to stress, arousal or emotional More...

Neuromarketing - HRV and ECG Analysis

Heart Rate Variability Analysis The AcqKnowledge software includes a fully-automated Heart Rate Variability analysis tool. The algorithm conforms to the frequency domain algorithm guidelines as published More...

Videos

Episode 4 of the PBS series “The Brain with David Eagleman” profiles Dr. Richard Tunney using BIOPAC Systems to study physiological factors of decision-making

BioNomadix Wireless Amplifiers | Wireless Physiology Monitoring

Multi-Subject Video Monitoring Systems from BIOPAC

CAM-HFR-A High Frame Rate Camera System

Digital Input to Stim Events

Event Marks

B-Alert X10 Wireless EEG | Achievement Profile (BBC)

Eye Tracking & Physiology - Synchronized Data

BioHarness Data Logger in Action

SMI BeGaze Import and Synchronization

Support

Eye tracking glasses

Eye Tracking Solutions from BIOPAC and SMI

On Demand | Watch now…

Eye Tracking Webinar | BIOPAC & SMI

Case studies demonstrate new research capabilities made possible by the plug & play integration of SMI mobile eye tracking glasses with BIOPAC’s wireless, wearable physiology recording or logging system.

Knowledge Base

Spotlight On
Stellar Telemetry with BIOPAC AcqKnowledge

AcqKnowledge for Stellar Telemetry

Easily Schedule, Record, and Analyze Stellar Telemetry Data with AcqKnowledge Intuitive Animal Scheduler: Easy-to-configure calendar display—Select a subset or complete range of animals for long term recordings of conscious, unrestrained animals Customizable Display: View Data in Multiple Display modes simultaneously; Signal Conditioning Tools include filtering and artifact removal AcqKnowledge: Multi-Animal, Multi-Channel simultaneous automated data analysis. […]

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Latest News

Integrating Eye Tracking Data with Neuromarketing Parameters

Hardware and software packages from BIOPAC allow commercial consumer marketing teams to easily combine precise eye tracking data with physiological data recording. Here are a few notable studies recording physiology with eye tracking data: Predicting Advertising Success: While neurophysiological methods have become increasingly popular to better understand marketing phenomena among academics and practitioners, the success of […]

ECG Recording and Neuromarketing

BIOPAC ECG solutions have been used in several research studies, including many that pertain to consumer behavior or neuromarketing. We have collected a few notable articles recording ECG in consumer research: Impact of Malevolent Business Practices: With information on potentially suspect business practices more widely available than ever, it is important to understand what this […]

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