BIOPAC ECG solutions have been used in several research studies, including many that pertain to consumer behavior or neuromarketing. We have collected a few notable articles recording ECG in consumer research: Impact of Malevolent Business Practices: With information on potentially suspect business practices more widely available than ever, it is important to understand what this […]
Yearly Archives: 2017
Integrating Eye Tracking Data with Neuromarketing Parameters
Hardware and software packages from BIOPAC allow commercial consumer marketing teams to easily combine precise eye tracking data with physiological data recording. Here are a few notable studies recording physiology with eye tracking data: Predicting Advertising Success: While neurophysiological methods have become increasingly popular to better understand marketing phenomena among academics and practitioners, the success of […]
MEAP and BIOPAC used to quantify rapid changes in cardiovascular state
The new issue of Psychophysiology has a study “Quantifying rapid changes in cardiovascular state with a moving ensemble average” using MEAP for preprocessing/analysis and BIOPAC hardware and software for data collection, display, and storage. The proof of concept study demonstrates a viable method for the adoption of ICG measures across the field of psychophysiology. MEAP (moving ensemble […]
Mobita Advances Prestimulus EEG Research
The Mobita 32-Channel EEG recording system was used in research examining if physiological data can be used to predict truly random events that correspond to perceptual stimuli. Baumgart, et al. from the University of California Santa Barbara utilized a quantum random number generator (qRNG) to choose from three randomized conditions: light, sound, and no stimulus. […]
News Citations—fMRI & Temperature, Postpartum Depression, and Fibromyalgia
BIOPAC provides software and hardware that allow for research teams to record and analyze respiration activity in physiological experimentation. Here are a few notable studies covering MRI, ECG, and Laser Doppler Flow measurement. fMRI & Thermal Perception: The neural mechanisms underlying thermal perception (how hot or cold we perceive the temperature to be) have not been fully […]
News Citations—Respiration and Cardiovascular Activity
BIOPAC provides software and hardware that allow for research teams to record and analyze respiration activity in physiological experimentation. Here are a few notable studies in monitoring respiration and cardiovascular activity. The coupling between peripheral microcirculation and slow breathing: The purpose of this study was to investigate the coupling of breathing movements and microcirculatory blood […]
T4 Conference Poster Presentations
Research posters presented at BIOPAC’s T4 physiology conference (Tools, Trends, Techniques, and Technology) exhibited leading physiological research utilizing BIOPAC’s technology. Research posters presented unique advances in neuromarketing and health research. The T4 conference, held at UCSB Monday, July 24, 2017 through Wednesday, July 26, 2017, showcased the latest trends in the Tech industry’s physiological research. […]
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