BIOPAC ECG solutions have been used in several research studies, including many that pertain to consumer behavior or neuromarketing. We have collected a few notable articles recording ECG in consumer research:
Impact of Malevolent Business Practices: With information on potentially suspect business practices more widely available than ever, it is important to understand what this kind of news has on consumers. Jung Ha-Brookshire and Gargi Bhaduri tested how this type of news affect consumers’ perceived trust in the business and purchase intention. The researchers used a BIOPAC MP36R data acquisition system to record ECG from subjects either looked at malevolent or benevolent messages. Read the full study here.
Neurophysiological Effects of Online Coupons: Coupons are currently being used online by over 90 million Americans, but little is understand exactly what physiological effects are driving people to use them. Veronika Alexander, Sophie Tripp, and Paul J. Zak ran an experiment studying subjects as they shopped online either with or without coupons. ECG, respiration, and skin conductance were recorded using a BIOPAC MP150 and wireless amplifiers. Read the full experiment here.
Brand and Interpersonal Love: Interpersonal love theories are often used in brand love studies, although there is little known about their equivalence in the emotional nature of these forms of love. Tobias Langner, Jennifer Schmidt, Alexander Fischer studied the differences between brand and interpersonal love and interpersonal and brand liking. The researchers used a BIOPAC MP150 with biopotential amplifiers to record ECG, EDA, EMG, and Blood Pressure while subjects viewed images. View the paper here.
For more Neuromarketing publications, visit our publications page.
Many studies use hand dynamometry to objectively quantify exerted effort during experiments most commonly related to the study of motivation.
We’ll focus on this topic and go over everything you need to know to record dynamometry data in the MRI or in the lab. Topics include
– Calibrating for maximum voluntary contraction (MVC)
– Real-time access to the dynamometer signal by third-party applications
– How researchers have used this equipment
– Creating a visual task that gives feedback on exerted effort as well as rewards to the participant
On Demand Playback
Discovering and understanding what motivates humans to produce better results has intrigued many researchers. Many researchers have explored the psychophysiological processes that drive our behavior. Here are some recent studies that have used BIOPAC systems to research motivation… Motivation and Pleasure Deficits Undermine the Benefits of Social Affiliation in Psychosis. Blanchard, J. J., Smith, J. […]
BIOPAC’s comprehensive Introductory ECG Guide addresses fundamental to advanced concerns to optimize electrocardiography data recording and analysis. Topics include: ECG Complex; Electrical and Mechanical Sequence of a Heartbeat; Systole and Diastole; Configurations for Lead I, Lead II, Lead III, 6-lead ECG, 12-lead ECG, precordial leads; Ventricular Late Potentials (VLPs); ECG Measurement Tools; Automated Analysis Routines for extracting, […]Read All