BIOPAC® Systems, Inc. Logo

ECG Recording and Neuromarketing

ECG App - ECG AnalysisBIOPAC ECG solutions have been used in several research studies, including many that pertain to consumer behavior or neuromarketing. We have collected a few notable articles recording ECG in consumer research:

Impact of Malevolent Business Practices: With information on potentially suspect business practices more widely available than ever, it is important to understand what this kind of news has on consumers. Jung Ha-Brookshire and Gargi Bhaduri tested how this type of news affect consumers’ perceived trust in the business and purchase intention. The researchers used a BIOPAC MP36R data acquisition system to record ECG from subjects either looked at malevolent or benevolent messages. Read the full study here.

Neurophysiological Effects of Online Coupons: Coupons are currently being used online by over 90 million Americans, but little is understand exactly what physiological effects are driving people to use them. Veronika Alexander, Sophie Tripp, and Paul J. Zak ran an experiment studying subjects as they shopped online either with or without coupons. ECG, respiration, and skin conductance were recorded using a BIOPAC MP150 and wireless amplifiers. Read the full experiment here.

Brand and Interpersonal Love: Interpersonal love theories are often used in brand love studies, although there is little known about their equivalence in the emotional nature of these forms of love. Tobias Langner, Jennifer Schmidt, Alexander Fischer studied the differences between brand and interpersonal love and interpersonal and brand liking. The researchers used a BIOPAC MP150 with biopotential amplifiers to record ECG, EDA, EMG, and Blood Pressure while subjects viewed images. View the paper here.

For more Neuromarketing publications, visit our publications page.

Spotlight On
BIOPAC ECG

ECG Smart Amplifier

Easily record great ECG data and derived signals for heart rate, RR interval, and R-wave amplitude. BIOPAC’s new Smart Amplifiers are designed for great data. Smart Amplifiers improve performance by amplifying the physiological signal close to the subject, which allows a high-level voltage connection to the data acquisition system and reduces noise artifact. AcqKnowledge Smart […]

View All
Latest News

New Citations | BIOPAC in HRV Analysis Research

BIOPAC provides researchers with a complete range of tools to gather data on heart rate variability (HRV). The following studies demonstrate just some of the ways in which HRV research benefits from the implementation of BIOPAC hardware and software solutions. PTSD and HRV Post-traumatic stress disorder (PTSD) has been associated with dysfunction of the autonomic […]

Electrocardiography Guide Now Available

BIOPAC’s comprehensive Introductory ECG Guide addresses fundamental to advanced concerns to optimize electrocardiography data recording and analysis. Topics include: ECG Complex; Electrical and Mechanical Sequence of a Heartbeat; Systole and Diastole; Configurations for Lead I, Lead II, Lead III, 6-lead ECG, 12-lead ECG, precordial leads; Ventricular Late Potentials (VLPs); ECG Measurement Tools; Automated Analysis Routines for extracting, […]

Read All
Request a Demonstration
Request a Demonstration