BIOPAC® Systems, Inc. Logo

How to Conduct Valid & Valuable Research Using Media Psychophysiology

Date
Thursday, September 17, 2020

Location
LIVE On Demand

Host
BIOPAC SYSTEMS, INC. - U.S.A.

Media psychophysiology and neuroscience offer researchers a valuable framework for investigating media processes and effects.  Academic media and communication departments are adopting this framework for their labs in growing numbers as it allows a communication scientist to study both conscious and less conscious responses to media content and technology.
Join BIOPAC live for this innovative online presentation about how to conduct valid and valuable research using media psychophysiology. Dr. Paul Bolls will walk us through the Psychophysiology Paradigm, the psychophysiological measures used by media researchers, along with tips and tricks for setting up your own lab. Dr. Bolls is Associate Dean of Research and Graduate Studies at Washington State University—Edward R. Murrow College of CommunicationAshley Churchill from BIOPAC will review the technical operations of setting up and running a media psychophysiology lab.
What You Will Learn:
  • Introduction to conducting media & communication research under the psychophysiology paradigm
  • Psychophysiological measures that are common in media and communication research
  • The role of technological advancement in media psychophysiology
  • Examples of media psychophysiology experiments
  • Strategies for successful labs
  • Basics of successful lab operations
  • Live Demo of the main signals used by media researchers
 Webinar is LIVE On Demand.
Related Webinars:
Complete Form to Watch Webinar!


 

About Paul Bolls, Ph.D.

Dr. Bolls is the Associate Dean of Research and Graduate Studies at Washington State University—Edward R. Murrow College of Communication, where he conducts research on how the human mind processes and is influenced by media content and technologies. His research spans communication contexts and channels focusing on brain processes related to cognition and emotion evoked during media exposure. He is an internationally recognized expert on Media Psychophysiology, the use of biometric/physiological measures to study how individuals mentally process and respond to media content. Dr. Bolls has over 25 years of experience with media psychophysiology encompassing both academic research and industry consulting.

About Ashley Churchill, M.A.BIOPAC Midwest Sales

Ashley is BIOPAC’s Technical Sales Rep for the Midwest region. Prior to joining BIOPAC Systems, Ashley spent over three years conducting media psychophysiology research under Dr. Paul Bolls at Texas Tech Center for Communication Research. During this time, she managed multiple academic and applied research studies, presented this work at major conferences, and trained numerous students in collecting valid physiological data.

For more information about BIOPAC events, check the BIOPAC Events Calendar or email support@biopac.com.

Spotlight On
physiology data logger

BioNomadix Wireless Wearable Physiology Logger

Offering the industry’s only system that delivers a comprehensive, 24-hour data logging solution in an easy-to-use, easy-to-wear package, the BioNomadix Logger® truly delivers “physiology anywhere.” The BioNomadix Logger is the perfect tool for applications that demand greater degrees of subject freedom and complex experimental design. BioNomadix Loggers wirelessly record physiological data as subjects freely and naturally […]

View All
Latest News

New Citations | Dyadic Studies involving Parents, Children, and Teammates

BIOPAC provides software and hardware that allows research teams to study dyadic interactions. Here are a few notable studies using BIOPAC equipment for dyadic research focusing on ECG and EDA data. Are Frustrated Kids Leading to Frustrated Parents? Ask anyone and they will say there is no one definitive way to parent a child. Any parent can […]

Electrocardiography Guide Now Available

BIOPAC’s comprehensive Introductory ECG Guide addresses fundamental to advanced concerns to optimize electrocardiography data recording and analysis. Topics include: ECG Complex; Electrical and Mechanical Sequence of a Heartbeat; Systole and Diastole; Configurations for Lead I, Lead II, Lead III, 6-lead ECG, 12-lead ECG, precordial leads; Ventricular Late Potentials (VLPs); ECG Measurement Tools; Automated Analysis Routines for extracting, […]

Read All
Request a Demonstration
Request a Demonstration