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Eye Tracking Fundamentals | Part I

Date
Thursday, November 21, 2019

Location
On-Demand Playback

Learn about typical use cases and the latest eye tracking technology

Eyes are the window to the soul and, more importantly, the brain. Psychophysiology, neuroscience, and consumer neuroscience researchers use eye tracking technology to understand emotion, behavior, subject response, decision-making, human performance, and to help improve products and services. But not everyone knows where to start or how and why to use this important technology.

Join BIOPAC in this online presentation and learn the fundamentals of eye tracking. Speaker panel includes Frazer Findlay from BIOPAC, Keith Jackson from EyeTech, Bob Wilson from Argus Science, and Dan Tinkham and Sado Rabaudi from WorldViz.

What You Will Learn

  • Eye Tracking – the what and the why
  • Vernacular – gaze path, dwell time, blink rate, pupil size, heat maps and more
  • Use Cases – research
  • Technology
    • Eye tracking bar
    • Eye tracking glasses
    • Eye tracking in VR headsets
    • How to integrate eye tracking data with physiology data

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About Frazer Findlay
Frazer is CEO of BIOPAC and has more than 25 years of experience in life science data acquisition and analysis. Frazer is a well-regarded expert in the physiology monitoring industry and has facilitated workshops in the U.S., Europe, and Asia. He is familiar with a variety of software, equipment, and laboratory protocols for a wide array of signals and measurements.

About Robert Wilson

Bob is a founding member and General Manager of Argus Science. Having been involved in development and management of eye tracking products over the past 19 years, he has worked to provide innovative solutions in vision research across many disciplines. This often involves the effort to integrate eye tracking metrics with other instruments including Motion Capture, Biometrics and Immersive Environments.

 

About Keith Jackson

Keith brings 15 years of sales and marketing experience managing a distributor network of 30 global partners to bring eye tracking to the world in medical, research and consumer applications. He works with researchers at both academic and commercial levels, educating them on how to leverage eye tracking to solve complex problems for psychology, neuroscience, advertising, UX/UI, and more.

 

 

About Sado Rabaudi   

Sado Rabaudi is WorldViz product manager for the VR software Vizard, a research focused VR creation tool. He also serves as Business Development Solutions Architect for WorldViz. WorldViz has been providing VR software and hardware solutions to professionals since 2002. With an educational background in both Psychology and Computer Graphics, Sado has extensive experience with Virtual Reality and has recently helped to spearhead WorldViz’s Eye Tracking Analytics lab, a series of templates for performing eye tracking experiments in VR.

 

About Dan Tinkham  

Dan Tinkham is the Head of Sales, Americas for WorldViz. With 5 years of immersive technology experience, Dan has overseen more than $10 million in various VR projects for academic, government, and industrial clients. Dan brings a thorough knowledge of VR use cases and the current VR market landscape. He has been a featured speaker and panelist for numerous industry and academic events.

For more information about BIOPAC events, check the BIOPAC Events Calendar or email support@biopac.com.

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One Tool for Stimulus Presentation, Eye Tracking & Physiology Data

BIOPAC shows you how physiological data is seamlessly synchronized with eye tracking and stimulus presentation in one integrated solution. The talk focuses on optimizing setup, highlighting the benefits of a fully-integrated solution, and how to extract eye tracking and physiology metrics from key points, such as the cumulative average skin conductance level while a participant is focused on areas of interest.

What you will learn:
• Hardware setup
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• Setting up Areas of Interest (AOI)
• Recording participant data
• Analysis and reporting

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