Consumer Research with BIOPAC EDA Solutions
BIOPAC EDA solutions have been used in several research studies, including many that pertain to consumer behavior or neuromarketing. We have collected a few notable publications detailing EDA data acquisition in the neuromarketing field:
Auditory interfaces in commercial vehicles: In-vehicle auditory displays must be able to convey important safety and car notifications, such as check engine and back up alerts, with simple but effective sounds. Pontus Larsson and Daniel Västfjäll thus created a study that shows that emotional reactions guide design of these auditory displays as emotions effect behavioral and information processing. Subjects had their EDA data recorded using a BIOPAC MP150 and EDA amplifiers while they listened to 13 different warning and information sounds. Read the full study here.
Jerky Motion and Persuasive Messages: Jerky character motion in film and media captures viewer attention even though it is often distracting. Himalaya Patel, et al studied whether this same type of jerky motion could be used in advertisements to create a more persuasive video campaign. Subjects viewed a video clip with varying degrees of jerkiness while their EDA and ECG data was recorded using BIOPAC amplifiers. Read their full experiment here.
Brand Memory in Video Games: Violent video games have been of much interest for their potential effects on advertising and aggression, but these effects have not been investigated. Eui Jun Jeong, et al studied whether violent cues affected brand memory, attitude changes toward brands, and aggression. A BIOPAC MP150 and EDA amplifier recorded galvanic skin response as subjects played through a level of a violent video game. Read the full paper here.
For more Neuromarketing publications, visit our publications page.