Alex Dimov, BIOPAC Sales Executive, was interviewed at the Neuromarketing World Forum by Inside Marketing to discuss how virtual reality can improve marketing research. Alex explains how VR can be used to present virtual iterations of a product to save time and money, and notes that measuring physiological responses adds lots of information for product and messaging […]
Many studies use hand dynamometry to objectively quantify exerted effort during experiments most commonly related to the study of motivation.
We’ll focus on this topic and go over everything you need to know to record dynamometry data in the MRI or in the lab. Topics include
– Calibrating for maximum voluntary contraction (MVC)
– Real-time access to the dynamometer signal by third-party applications
– How researchers have used this equipment
– Creating a visual task that gives feedback on exerted effort as well as rewards to the participant
On Demand Playback
Discovering and understanding what motivates humans to produce better results has intrigued many researchers. Many researchers have explored the psychophysiological processes that drive our behavior. Here are some recent studies that have used BIOPAC systems to research motivation… Motivation and Pleasure Deficits Undermine the Benefits of Social Affiliation in Psychosis. Blanchard, J. J., Smith, J. […]
Eye tracking technology has come a long way and has enabled researchers to conduct mobile experiments and track participants in real world scenarios. These featured studies demonstrate some of the use cases for mobile eye tracking technology. Here are some recent studies that have used BIOPAC systems for eye tracking research… Drivers’ gaze patterns when resuming […]
Read All