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Neuromarketing Interview | How VR Can Improve Marketing Research

Alex Dimov, BIOPAC Sales Executive, was interviewed at the Neuromarketing World Forum by Inside Marketing to discuss how virtual reality can improve marketing research. Alex explains how VR can be used to present virtual iterations of a product to save time and money, and notes that measuring physiological responses adds lots of information for product and messaging refinement. Watch the interview below (in English).

Are you setting up a neuromarketing study? Contact BIOPAC to discuss how we can help and download 10 Best Practices for Measuring Emotions now!

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Fundamentals of Physiological Data Recording

Basic principles of physiological data collection covers fundamentals of data collection and equipment configuration equipment to help you refine experiment protocols and avoid costly missteps. Frazer Findlay, CEO of BIOPAC, discusses common mistakes with physiology recording and shares his secrets for collecting great data. Topics include: How to prep a subject and where to place electrodes; Which type of electrodes work for different body signals; Analog to Digital Conversion; Sample rates (correct vs. incorrect); Filtering; and Scaling and calibration.
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New Citations | Do We Really Trust Autonomous Vehicles?

A System to Measure Physiological Response During Social Interaction in VR Children with Autism Spectrum Disorder (ASD) have a difficult experience in responding to social cues and actions. This pilot study measured the effectiveness of Virtual Reality in creating a social environment for children, measured with a BIOPAC MP Series data acquisition system and Worldviz […]

Electrocardiography Guide Now Available

BIOPAC’s just released Introductory ECG Guide addresses fundamental to advanced concerns to optimize electrocardiography data recording and analysis. Topics include: ECG Complex; Electrical and Mechanical Sequence of a Heartbeat; Systole and Diastole; Configurations for Lead I, Lead II, Lead III, 6-lead ECG, 12-lead ECG, precordial leads; Ventricular Late Potentials (VLPs); ECG Measurement Tools; Automated Analysis Routines […]

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