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Neuromarketing Interview | How VR Can Improve Marketing Research

Alex Dimov, BIOPAC Sales Executive, was interviewed at the Neuromarketing World Forum by Inside Marketing to discuss how virtual reality can improve marketing research. Alex explains how VR can be used to present virtual iterations of a product to save time and money, and notes that measuring physiological responses adds lots of information for product and messaging refinement. Watch the interview below (in English).

Are you setting up a neuromarketing study? Contact BIOPAC to discuss how we can help and download 10 Best Practices for Measuring Emotions now!

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Eye Tracking Glasses ETV

The ETVision (ETV) wearable unit resembles an eyeglasses frame that can be worn by itself or over the participant’s prescription eyeglasses. It contains miniature “eye cameras” that view each eye and a “scene camera” that views the scene in front of the participant, and a microphone. An optional visor can be mounted to the front […]

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New Citations | Predicting Indicators of Driver Fatigue with Eye Tracking Technology

Correlating Driver Fatigue and Altitude Change In ongoing efforts to make our roads ever safer, frequent studies are published researching driver fatigue. In this study, researchers used wearable Eye Tracking technology and recorded eye movement, blink rate, and other physiological signals with the BIOPAC MP160 Data Acquisition Unit. The purpose of the study was to […]

Electrocardiography Guide Now Available

BIOPAC’s just released Introductory ECG Guide addresses fundamental to advanced concerns to optimize electrocardiography data recording and analysis. Topics include: ECG Complex; Electrical and Mechanical Sequence of a Heartbeat; Systole and Diastole; Configurations for Lead I, Lead II, Lead III, 6-lead ECG, 12-lead ECG, precordial leads; Ventricular Late Potentials (VLPs); ECG Measurement Tools; Automated Analysis Routines […]

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