Neuromarketing Interview | How VR Can Improve Marketing Research
Home>Neuromarketing Interview | How VR Can Improve Marketing Research
Alex Dimov, BIOPAC Sales Executive, was interviewed at the Neuromarketing World Forum by Inside Marketing to discuss how virtual reality can improve marketing research. Alex explains how VR can be used to present virtual iterations of a product to save time and money, and notes that measuring physiological responses adds lots of information for product and messaging refinement. Watch the interview below (in English).
In this fNIRS training, you will see a typical analysis workflow for fNIRS data in experiments featuring both event-based and continuous stimulation. Learn about a powerful yet easy-to-use software package with both a graphical user interface and scripting capability (for automation).
What You Will Learn: • Preparing data for analysis • Signal conditioning, noise removal, and managing artifacts • Best practices for visualizing recorded data • Block analysis using event markers and/or time • Further temporal and spatial processing of data, including cell-by-cell processing • Automation of analysis procedures • Performing common statistical comparisons (t-test, ANOVA) • Spatial visualization LIVE Webinar Aug 25th 8am PT/11am ET
Researchers utilize electrodermal activity (EDA) data in a wide array of protocols. These recent studies join thousands of BIOPAC citations for EDA and represent just a few of BIOPAC’s hardware options for wired, wireless, logged, or MRI protocols with reusable or disposable EDA accessories and AcqKnowledge software solutions for Automated EDA Analysis Routines and EDA Measurement Tools. Caffeine Delivery […]