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Neuromarketing Interview | How VR Can Improve Marketing Research

Alex Dimov, BIOPAC Sales Executive, was interviewed at the Neuromarketing World Forum by Inside Marketing to discuss how virtual reality can improve marketing research. Alex explains how VR can be used to present virtual iterations of a product to save time and money, and notes that measuring physiological responses adds lots of information for product and messaging refinement. Watch the interview below (in English).

Are you setting up a neuromarketing study? Contact BIOPAC to discuss how we can help and download 10 Best Practices for Measuring Emotions now!

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BIOPAC Facial EMG

FEMG Smart Amplifier

The fEMG Electromyography Smart Amplifier is designed specifically for recording facial EMG signals and electrical activity from other small muscle groups. Use with AcqKnowledge™ software to analyze facial expressions and startle paradigms. BIOPAC’s new Smart Amplifiers are designed for great data. Smart Amplifiers improve performance by amplifying the physiological signal close to the subject, which allows a high-level […]

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New Citations | The secret is always exercise!

Recent Exercise Physiology studies feature BIOPAC’s MP Research series of Data Collection recorders and AcqKnowledge software. These studies promote healthy living and observe muscle response to normal physiological motions during exercise! Trampoline Workouts for Seniors? As we get older, our joints ache and muscles stiffen—but scientists are finding new ways to not only help us […]

Electrocardiography Guide Now Available

BIOPAC’s just released Introductory ECG Guide addresses fundamental to advanced concerns to optimize electrocardiography data recording and analysis. Topics include: ECG Complex; Electrical and Mechanical Sequence of a Heartbeat; Systole and Diastole; Configurations for Lead I, Lead II, Lead III, 6-lead ECG, 12-lead ECG, precordial leads; Ventricular Late Potentials (VLPs); ECG Measurement Tools; Automated Analysis Routines […]

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