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Neuromarketing Interview | How VR Can Improve Marketing Research

Alex Dimov, BIOPAC Sales Executive, was interviewed at the Neuromarketing World Forum by Inside Marketing to discuss how virtual reality can improve marketing research. Alex explains how VR can be used to present virtual iterations of a product to save time and money, and notes that measuring physiological responses adds lots of information for product and messaging refinement. Watch the interview below (in English).

Are you setting up a neuromarketing study? Contact BIOPAC to discuss how we can help and download 10 Best Practices for Measuring Emotions now!

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Save the Physiology Practical Lab with BSL-HOME

BIOPAC is introducing Biopac Student Lab Home (BSL-HOME)—a new product specifically geared towards teaching physiology labs remotely so students can still get hands-on, practical lab experience if social distancing and stay-at-home orders keep them out of the lab..

BSL-HOME will allow your students to conduct physiology labs in the safety of their own home, dorm room, or any remote location.

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BIOPAC Now Offers Practical Lab Instruction for Remote Students to Learn Physiology during the Coronavirus Pandemic

Distance Learning Solutions for a Hands-on Lab Experience GOLETA, California (May 21, 2020) – BIOPAC Systems announced a new solution for university level educators seeking solutions for practical lab learning in an independent setting due to stay-at-home restrictions and social distancing rules. The premier life science education system, Biopac Student Lab, has been expanded with […]

New Citations | A Physiological Perspective to Stress Management and Mental Health

Musical Intervention as Stress Regulation There is no question that music can be beneficial in regulating mood and psychological states, but what type of musical intervention assists the greatest in stress reduction? Researchers turn to physiological signals to compare the stress reduction effects of two types of musical interventions: music listening and musical improvisation. Stressor […]

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