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Neuromarketing Interview | How VR Can Improve Marketing Research

Alex Dimov, BIOPAC Sales Executive, was interviewed at the Neuromarketing World Forum by Inside Marketing to discuss how virtual reality can improve marketing research. Alex explains how VR can be used to present virtual iterations of a product to save time and money, and notes that measuring physiological responses adds lots of information for product and messaging refinement. Watch the interview below (in English).

Are you setting up a neuromarketing study? Contact BIOPAC to discuss how we can help and download 10 Best Practices for Measuring Emotions now!

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Eye Tracking Fundamentals

Eyes are the window to the soul and, more importantly, the brain. Psychophysiology, neuroscience, and consumer neuroscience researchers use eye tracking technology to understand emotion, behavior, subject response, decision-making, and human performance—and to help improve products and services. But not everyone knows where to start or how and why to use this important technology. A panel of eye tracking experts will present typical use cases and the latest eye tracking technology.

Watch this on-demand presentation with Q&A to learn the fundamentals of eye tracking!

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Latest News

New Citations | Using Wireless Technology to Support Psych Research

Solving Physical Stress Issues for Surgeons Physical stress in the operating room is common for surgeons, considering how much time they spend in an upright standing position during surgical procedures. With procedures that require standing for several hours and average reported working times of 60-80 hours a week, surgeons seem to be at risk for musculoskeletal […]

New Eye Tracking Glasses Bring Real-world Data to Academic Research

BIOPAC combines eye tracking with mobile data logging and physiology data collection to run experiments in the lab or in the real world BIOPAC Systems, Inc. is pleased to announce new eye tracking integration for researchers who conduct experiments from mobile participants in diverse locations. ETVision (EYE-ETV) eye tracking glasses now integrate with BIOPAC wireless systems and software, […]

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