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Neuromarketing Interview | How VR Can Improve Marketing Research

Alex Dimov, BIOPAC Sales Executive, was interviewed at the Neuromarketing World Forum by Inside Marketing to discuss how virtual reality can improve marketing research. Alex explains how VR can be used to present virtual iterations of a product to save time and money, and notes that measuring physiological responses adds lots of information for product and messaging refinement. Watch the interview below (in English).

Are you setting up a neuromarketing study? Contact BIOPAC to discuss how we can help and download 10 Best Practices for Measuring Emotions now!

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free BIOPAC webinar

Enabling Mobile Eye Tracking with Screen-Based Stimuli

Join BIOPAC and Argus Science for a personal look at new Eye Tracking technology for Mobile and Screen-Based Participants. Learn how to utilize ETAnalysis StimTrac combining different types of eye tracking functionality into one tool.

Frazer Findlay from BIOPAC and Robert Wilson from Argus Science will review experiment setup and new safety protocols on how to record Eye Tracking while keeping safe from COVID-19.

Includes setup tips with best practices in the lab environment or in the field, a live demo, and Q&A.

Webinar is LIVE October 28th at 8:00 AM PT.

Register Now
Latest News

Electrocardiography Guide Now Available

BIOPAC’s comprehensive Introductory ECG Guide addresses fundamental to advanced concerns to optimize electrocardiography data recording and analysis. Topics include: ECG Complex; Electrical and Mechanical Sequence of a Heartbeat; Systole and Diastole; Configurations for Lead I, Lead II, Lead III, 6-lead ECG, 12-lead ECG, precordial leads; Ventricular Late Potentials (VLPs); ECG Measurement Tools; Automated Analysis Routines for extracting, […]

New Citations | How Olfaction affects Resting Brain Activity & More!

Smelling your Emotional State Our sense of smell delivers important information to our brains, such as whether or not food is bad, or reminding us of a pleasant memory (crisp, fall air, anyone?). This fMRI-based study recorded PPG using a Photoplethysmograph Transducer for MRI connected to a PPG100C-MRI Amplifier. A differential pressure transducer continuously recorded variations in […]

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