Neuromarketing Interview | How VR Can Improve Marketing Research
Home>Neuromarketing Interview | How VR Can Improve Marketing Research
Alex Dimov, BIOPAC Sales Executive, was interviewed at the Neuromarketing World Forum by Inside Marketing to discuss how virtual reality can improve marketing research. Alex explains how VR can be used to present virtual iterations of a product to save time and money, and notes that measuring physiological responses adds lots of information for product and messaging refinement. Watch the interview below (in English).
Researchers can now easily add an olfactory element to expand general psychophysiology studies, enrich virtual and augmented environments, or examine how scent perception affects a variety of applications. BIOPAC’s new Scent Delivery System (SDS200-SYS), connects to an MP160 Research System with AcqKnowledge, and delivers up to eight scents to participants.
You Will Learn How To: • Add olfactory stimulation to any experiment • Optimize setup to get the best results • Combine different types of stimulation
BIOPAC offers complete systems for life science research and education—human, animal, or in vivo studies, as well as powerful software and automated analysis including industry-standard data acquisition amplifiers, transducers & electrodes. BIOPAC can be used inside or outside the lab to measure physiology anytime, anyplace. Impact of Movie Editing on Perceptual Conflict Mechanisms Our ability to watch and understand films effortlessly […]
BIOPAC’s comprehensive Introductory ECG Guide addresses fundamental to advanced concerns to optimize electrocardiography data recording and analysis. Topics include: ECG Complex; Electrical and Mechanical Sequence of a Heartbeat; Systole and Diastole; Configurations for Lead I, Lead II, Lead III, 6-lead ECG, 12-lead ECG, precordial leads; Ventricular Late Potentials (VLPs); ECG Measurement Tools; Automated Analysis Routines for extracting, […]