Neuromarketing Interview | How VR Can Improve Marketing Research
Alex Dimov, BIOPAC Sales Executive, was interviewed at the Neuromarketing World Forum by Inside Marketing to discuss how virtual reality can improve marketing research. Alex explains how VR can be used to present virtual iterations of a product to save time and money, and notes that measuring physiological responses adds lots of information for product and messaging refinement. Watch the interview below (in English).
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Much of modern research aims to objectively record emotion and mindfulness in order to better...
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