Monthly Archives: February 2017

Integrating Eye Tracking Data with Neuromarketing Parameters

Hardware and software packages from BIOPAC allow commercial consumer marketing teams toĀ easily combine precise eye tracking data with physiological data recording. Here are a few notable studies recording physiology with eye tracking data: Predicting Advertising Success: While neurophysiological methods have become increasingly popular to better understand marketing phenomena among academics and practitioners, the success of […]