Discover the Moment a Decision is Made
A participant’s physiology can be more precise than objective feedback! Review synchronized data to pair any specifically noted participant physiological response to the timeline of presented media. Indexed physiological measures can be assigned to affective responses, such as pleasure, displeasure, interest, and surprise. Consumer neuroscientists and neuromarketing professionals looking to provide data to product development and marketing teams can use BIOPAC solutions to discover insights related to unconscious behavior that drives decision making and opinion development. Combine this data with self-reported data in surveys, A/B tests, and anecdotes to understand completely how and when decisions are made.