BIOPAC on 60 Minutes | Brain Hacking with Anderson Cooper

CBS News | 60 Minutes | Brain Hacking

APRIL 9, 2017| Why can’t we stop looking at our smartphones? And are the designers of the apps and content on them using brain science to keep us hooked? Anderson Cooper reports.

BIOPAC users Larry D. Rosen, Ph.D. and Nancy A. Cheever, Ph.D. from California State University, Dominguez Hills were part of the “Brain Hacking” episode of 60 Minutes. Dr. Cheever placed BIOPAC EDA recording electrodes on CBS News host Anderson Cooper and AcqKnowledge software displayed changes in his heart rate and electrodermal activity each time his out-of-reach cell phone indicated a new text message had been received.

• Watch the full Brain Hacking episode (BIOPAC is shown at 10:00)