Use Cases
Understand how your target audience responds
Key Insights Help You Deliver What They Want
BIOPAC develops and supports scientific tools used around the world for a wide array of studies. We can help you get meaningful feedback for Product Development: testing ergonomics, user feedback, preference, single or group cases; Media: movies, plays, broadcasts, meetings, classroom; Sensory testing: flavors and fragrances; User experience: websites, application UI, games; Branding: corporate color schemes, planes, delivery vehicles, stores, uniforms, etc.; Menu display testing in fast-food stores, locations, etc.; Layouts and color schemes of stores; Price point; Promotional messaging; and more…
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Branding
- Compare messaging and identify emotional responses and behavioral changes
- Identify the most efficient and effective messaging for the brand and ensure it’s consistent with the product and brand perception
- Test large scale branding projects in the virtual world – store fronts, corporate livery, restaurant’s, etc.
Layout & Design
- Virtual or real-world – wired and wireless solutions for in lab or in place studies
- VR – create highly controlled virtual store layouts and test consumer responses before conducting real-world tests
- Eye track and collect physiological data from consumers while they browse the store shelf
- Test the subjects and see how quickly they can locate / identify certain target objects – identify frustration points and monitor workload and engagement levels
WHAT'S NEW
Biology research covers a wide variety of studies all aiming to understand living organisms...
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