Thursday, June 6, 2019 - Friday, June 7, 2019
Morristown, New Jersey
Join BIOPAC CEO, Frazer Findlay, at the 2019 Neuro University Symposium for the Solutions for Neuromarketing: A Beginner’s Guide presentation, with special emphasis on the tools required to record meaningful data. He will review many of the technologies currently available for neuromarketing labs and identify when and how they should be used. His presentation will focus on common measurements and provide insight into best practices and methodology for collecting reliable and actionable data. Solutions will be identified for lab-based testing of individual participants, group testing of multiple subjects, and remote lifestyle studies. And don’t miss the Emerging Tech panel for a discussion about how VR can be used to create realistic environments and expand your testing options.
SYSTEM SOLUTIONS FOR GREAT DATA, GREAT SCIENCE—BIOPAC research systems are the ideal answer to challenges neuromarketers face and are the core components of a modern facility. BIOPAC’s full range of systems support a wide range of experiment protocols—from the simple to the complex—and are engineered to allow researchers of varying experience levels the ability to acquire, analyze, and interpret scientific data. Complete solutions are available, or starter systems can be easily expanded to meet developing needs. See BIOPAC’s Neuromarketing Solutions or contact your Local BIOPAC Rep for more information.
Day 1 @ 2:00PM | EMERGING TECH: VIRTUAL REALITY—MICHELLE NIEDZIELA PhD, BILL THAU, FRAZER FINDLEY, ANDREW BEALL
Most market and consumer research are run as CLT (central location) studies, in a sterile, institutional environment. And while useful data can be made there, it may not be representative of real-life experiences with products. For more realistic representations, researchers often turn to HUTs (home use tests) or in-store/environment tests (even in restaurants or bars) where consumers can try the products in the setting they would be using them. These realistic settings, however, can be limiting and expensive.
New technology, using VR (virtual reality) may be able to offer an affordable way to create realistic environments in CLTs. We will demonstrate how VR works in a hands-on demo and provide data from a proof of concept study on how VR can set context compared to traditional methods.
Neuro U will bring you through the basics of Applied Consumer Neuroscience & Neuromarketing and how you can use it in your current research. The Neuro U Symposium is a great opportunity to learn from experts and explore the latest in psychological & neuroscience tools and technologies. Network with peers from multiple industries—consumer products, marketing, market research, media, healthcare, sensory, etc.—and academia.