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BIOPAC used to track ad response

BIOPAC hardware and software is used by Disney's media lab to monitor web surfers and track advertising effectiveness.

Read Lab Watches Web Surfers to See Which Ads Work
By BROOKS BARNES in The New York Times
(Publisher: The New York Times; Date: Jul 27, 2009)

BIOPAC hardware and software used by Disney's The Media Panel to watch web surfers and track ad response

BIOPAC equipment used in the lab to monitor participants as they watch ads includes:

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