BIOPAC used to track ad response

BIOPAC hardware and software is used by Disney's media lab to monitor web surfers and track advertising effectiveness.

Read Lab Watches Web Surfers to See Which Ads Work
By BROOKS BARNES in The New York Times
(Publisher: The New York Times; Date: Jul 27, 2009)

BIOPAC hardware and software used by Disney's The Media Panel to watch web surfers and track ad response

BIOPAC equipment used in the lab to monitor participants as they watch ads includes:

  • Heart rate monitoring:
    • MP150 data acquisition and analysis system with AcqKnowledge software
    • GSR100C electrodeermal activity amplifier module
    • PPG100C pulse plethysmyograph with TSD200A PPG ear clip
    • LEAD110 electrode leads and EL503 disposable electrodes
  • Goggle-based eye tracking:

  • Stereoscopic camera-based eye tracking:




New Citations | BIOPAC in MRI Research

Scientists have been able to discover how the mind and body work together through combining...

Join the BIOPAC Community

Stay Current

Stay Connected

Request a Demonstration
Request a Demonstration

    What is your purchasing timeframe?

    By using this form you agree to receive emails from BIOPAC and with the storage and handling terms of your data.