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Neuromarketing and Neuroeconomics

Modular construction...extreme flexibility

MP systems offer features to support nearly every physiological recording scenario. The following advanced features apply to the application you selected.

If you don't see an Advanced Feature that interests you, please contact BIOPAC so we can identify the best solution for your particular need.

Eye Travel and Position

Determine a participant’s visual path when first exposed to a sign, advertisement, or new ergonomic layout. The X/Y display mode will track a subjects eye travel and display the exact pattern of movement. This application requires two EOG amplifiers, one for horizontal eye movements and the other for vertical. The subject remains in a fixed position […]

Impedance Cardiography and Cardiac Output

Record and analyze impedance cardiography data Use automated ICG analysis to output key measures Use Ensemble Averaging to view the averaged dZ/dt signal AcqKnowledge offers a comprehensive array of noninvasive impedance cardiography (ICG) tools for recording parameters associated with virtually any kind of biological electrical bioimpedance monitoring. Extracted measures can be displayed as new channels […]

Neuromarketing – Camera Systems

For Neuromarketing and Neuroeconomics applications—Record multiple or single subjects and synchronize the video recording to their physiological data. BIOPAC offers multi-subject monitoring systems, and a high frame rate camera system that allows for full video monitoring of experimental protocols and subject interaction. Multi-Subject Video Monitoring Systems BIOPAC now offers multi-subject video monitoring systems. These Camera Systems […]

Neuromarketing – Data Logging

To record subjects in their home environments or environmental simulations for neuromarketing/neuroeconomics research, choose one of BIOPAC’s powerful data logging systems to capture and analyze key physiological signals. Choose from the BioNomadix Logger, BioHarness system, or the Mobita 32-channel biopotential logging system. Stream data live or record to an internal storage card for later upload. […]

Neuromarketing – Eyetracking

Now scientific researchers,  commercial consumer marketing and neuroscience research teams, and behavioral psychologists  can quickly and easily obtain and analyze complete, precise eye tracking data and physiological data with hardware/software packages from BIOPAC. Gain a complete, documented and detailed understanding of consumer behavior by combining eye tracking and key biometrics/physiological measurements. Use AcqKnowledge to process and analyze […]

Neuromarketing – Facial EMG

Record and analyze facial EMG (fEMG) to monitor a participant’s response to stimuli, conversation, or advertisements. BIOPAC offers wired, wireless, and MRI solutions to record facial surface EMG (sEMG) in the lab or in the field. AcqKnowledge includes a number of powerful automated EMG analysis routines to allow you to quickly and easily process fEMG and […]

Neuromarketing – fNIR Optical Brain Imaging

fNIR functional near infrared optical imaging systems measure oxygen level changes in the prefrontal cortex of human subjects. Each fNIR system provides real-time monitoring of tissue oxygenation in the brain as subjects take tests, perform tasks, or receive stimulation and allows researchers to quantitatively assess brain functions—such as attention, memory, planning, and problem solving—while individuals perform cognitive […]

Neuromarketing – HRV and ECG Analysis

Heart Rate Variability Analysis The AcqKnowledge software includes a fully-automated Heart Rate Variability analysis tool. The algorithm conforms to the frequency domain algorithm guidelines as published by the European Heart Journal. The software reports values for the typical HRV frequency bands, including: Very Low Frequency, Low Frequency, High Frequency, and Very High Frequency ranges. The analysis […]

Neuromarketing – Skin Conductance Response (EDA)

Measure the skin conductance level (SCL) and skin conductance response (SCR) as they vary with sweat gland (eccrine) activity due to stress, arousal or emotional excitement. Record wirelessly with BioNomadix or use wired EDA100C amplifiers in the lab or EDA100C-MRI in the MRI. AcqKnowledge software includes a fully-automated electrodermal response scoring tool that locates skin […]

Neuromarketing – Virtual Reality

Virtual Reality Immersive Solutions with Physiology Data Synchronize VR events with physiological response data Create virtual worlds that are impossible or prohibitively expensive in the real world Multimodal stimulation: visual, auditory, olfactory, haptic, and electric Record and analyze physiological, behavioral, and subjective response data

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Remote Screen-based Eye Tracking BAr

Remote Screen-based Eye Tracking Bars

This mini screen-based remote eye tracking bar provides gaze position, dwell time, blink rate, pupil size, and more. Use with an AcqKnowledge Eye Tracking Integration License (ACK100W-EYE) to access valuable eye tracking metrics: Gaze Path, Gaze Plot, Heat Map, and Attention Map. Create user-defined Areas of Interest (AOI) and select Scarf Plot, String Plot, Pie Chart, […]

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Latest News

New Citations | Using Wireless Technology to Support Psych Research

Solving Physical Stress Issues for Surgeons Physical stress in the operating room is common for surgeons, considering how much time they spend in an upright standing position during surgical procedures. With procedures that require standing for several hours and average reported working times of 60-80 hours a week, surgeons seem to be at risk for musculoskeletal […]

New Eye Tracking Glasses Bring Real-world Data to Academic Research

BIOPAC combines eye tracking with mobile data logging and physiology data collection to run experiments in the lab or in the real world BIOPAC Systems, Inc. is pleased to announce new eye tracking integration for researchers who conduct experiments from mobile participants in diverse locations. ETVision (EYE-ETV) eye tracking glasses now integrate with BIOPAC wireless systems and software, […]

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